Watson, Hugh: Business Analytics

Business Analytics

Business Analytics

Managing, Building, and Using Analytical Systems

Edition 1.1 | Copyright 2027 | Publication Date: October 2024

Richard T. Watson, University of Georgia

Instructors:
Order a Review Copy

Students:
Buy Now

Bookstore Orders

Library Orders

Overview

Business Analytics: Managing, Building and Using Analytical Systems provides an extended foray into analytic techniques and their application in business including decision support systems, data warehousing, analytical portals, business intelligence, big data analytics, artificial intelligence, and more. These applications and related technologies are designed to support decision making, enhance organizational performance, and create business value. Coverage includes how these analytical applications are managed, built, and used. Insights, examples, and stories draw heavily on Dr. Hugh Watson's extensive experience teaching, researching and especially consulting in this area.

For students aiming for a career in analytics or expecting to encounter it in their professional career, this book is designed to equip them with the necessary concepts, understandings, and skills. For those pursuing a specialized path in analytics, it provides a comprehensive foundation. For others, it offers the insights needed to participate confidently in discussions about the essential elements of business analytics. By the end of this book, students will be able to engage thoughtfully with analytics professionals, managers, and other stakeholders on a broad range of analytics topics.

Features

Emphasize a Systems Perspective.
Businesses use analytics for much more than just finding answers to one-time problems. Analytics techniques and models are integral to systems that provide ongoing insight that promote business value. This text examines the process of developing, managing, and maintaining such analytical systems.

Animate Learning with Stories.
Most concepts are illustrated with real-world accounts that engage students and provide them with practical insights.

Highlight Alignment of Business and Analytics Strategies.
The value of analytics and broader analytics strategies are presented with regard to their larger connection to business strategy.

Prepare Students for AI.
A dedicated section covers generative AI which is transforming business in numerous ways.

Advance Students' Career Potential.
Understanding the business use of analytics prepares students for a productive career whether they build, design, or use analytical systems or for those times when their responsibilities involve engaging those who do.

About the Author

Richard T. Watson is the J. Rex Fuqua Distinguished Chair for Internet Strategy in the Department of MIS at the University of Georgia's Terry College of Business. In 2006, Dr. Watson was appointed a Fellow of the Association for Information Systems (AIS) and in 2007 a Fellow of the Royal Society of Arts. In 2011, he received the AIS LEO Award, which is given for exceptional lifetime achievement in Information Systems.

He has published over 150 articles in leading academic and practitioner journals; written or edited more than 10 books (including a data Management textbook and the first book on Energy Informatics). His most recent research focuses on Information Systems (IS) leadership, the business of open source, net-based customer service systems, and the role of IS in creating sustainable business practices as well as ecological sustainability.

Richard T. Watson

Instructor Resources

Resources Login

Ordering Information

Student Orders

Order directly from our distributors:

Bookstore Orders

Library Orders

VitalSource VS RedShelf

RedShelf eTextbook

VitalSource eTextbook

Online or download

Online only

Online and Download

Duration?

Permanent online access

365-day access for online, perpetual download

Returnable?

Yes, within 14 days from purchase

Yes, within 14 days from purchase

Where can I buy this online?

Go to RedShelf.com and search by author name, title, or ISBN.

Go to VitalSource.com and search by author name, title, or ISBN

Can I buy this in the campus bookstore?

Yes, at selected campus and university bookstores. Check if your bookstore sells RedShelf ebooks.

Yes, at selected campus bookstores. Check if your bookstore sells VitalSource ebooks.

For more info:

VitalSource.com

FAQs

https://www.about.RedShelf.com/

http://store.VitalSource.com/store/about_bookshelf